With affordability under pressure, demand for smaller, fuel-efficient cars is surging, particularly in the pre-owned market. More consumers are choosing economical hatchbacks and compact crossovers that offer lower running costs without compromising practicality.
Affordability Is Driving Demand:
According to TransUnion South Africa, affordability remains the primary reason consumers are turning to pre-owned cars. AutoTrader’s latest market data reinforces this trend, with 383 410 pre-owned cars sold during 2025, generating R160.1 billion in sales, a 7% increase on 2024. While buying a fuel-efficient car can help reduce monthly fuel spend, it’s only one part of the ownership equation.
The Hidden Costs of Ownership:
As more South Africans keep their cars for longer, the ongoing costs of ownership become increasingly important. Unexpected mechanical or electrical failures, routine servicing, tyre replacements, and general maintenance can quickly turn an affordable purchase into an expensive one. Choosing the right car is only the first step. Protecting yourself against unexpected repair costs is just as important for keeping your motoring budget under control.
Smarter Ways to Save on Fuel:
Did you know that a well-maintained car uses between 10 and 20% less fuel than an ill-maintained car? Things like regular services, correct tyre pressure, and proper wheel alignment can make a world of difference to your fuel consumption and your pocket.
Drive Smarter. Spend Less on Fuel. A few simple driving habits can make a big difference to your fuel bill.
Slow Down, Save More. Speeding burns more fuel. Driving at 110 km/h instead of 120 km/h can significantly improve fuel economy and save you money over time.
Accelerate Smoothly. Heavy acceleration wastes fuel. Pull away gently from traffic lights and stop streets, avoid high revs, and let your car change gears smoothly.
Look Ahead. Keeping a safe following distance allows you to maintain a steady speed and avoid unnecessary braking and acceleration, both of which increase fuel consumption.
Use Your Air Conditioner Wisely. While air conditioning is often more efficient than driving with the windows down at higher speeds, it still uses extra fuel. Use it only when you really need it.
Lighten the Load. Extra weight means extra fuel. Remove unnecessary items such as roof racks, bike racks, or heavy equipment when they’re not in use.
Limit Idling. If you’re stopped for more than 30 seconds and it’s safe to do so, switch off your engine instead of letting it idle. Planning trips outside peak traffic can also help reduce fuel usage.
Combine Short Trips. Cold engines use more fuel. Rather than making several short journeys, combine errands into one trip whenever possible.
Small Changes. Big Savings. By adopting a few smarter driving habits, you’ll lower your fuel costs, reduce wear on your car, and enjoy a more efficient drive every time you hit the road.
Motor Plan Direct’s Solutions:
Motor Plan Direct helps motorists take control of the true cost of car ownership. Our range of protection products, including Mechanical Warranties, Service Plans, and Tyre & Rim Cover, is designed to make motoring more predictable by helping customers budget for routine maintenance while protecting them against unexpected repair costs.
As affordability continues to drive buying decisions across South Africa’s automotive market, consumers are looking beyond the purchase price. They’re choosing smarter ownership solutions that reduce financial risk, deliver greater peace of mind, and keep them on the road with confidence.
